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Capability · Dealer ordering portal

B2B dealer portal for manufacturers.

Your dealers reorder constantly and should not need your sales team to do it. They need their own login, their own pricing, and a configurator that only offers what your plant can build.

The Door Builder Canada storefront, showing a custom front door on a residential home.

The storefront buyers land on. Every door in the catalog opens into the configurator.

The short answer

A B2B dealer portal from SBFS lets each dealer sign in, see its own pricing, and configure, quote and reorder made-to-order products without going through your sales team. At Door Builder, quotes that took the sales team about two and a half weeks now take a dealer four minutes, and every quote is one the shop can build. Muebles Torga dealers manage their own configurations and orders, and Torga staff can step into a dealer's account to help, with every action recorded.

Updated: Oct 2026

Pilot, one-time$4,000
Full channel launchSix weeks
Live demos11 industries
Code and dataYours
01— Fit

Who needs a B2B dealer portal

Dealers order through your sales team

A dealer portal pays off when every dealer reorder is an email thread and a rep. Door Builder ran that loop until its dealers could sign in and order on their own.

Every order is configured, not picked

Made-to-order products need a portal that configures and prices each order as the dealer builds it. Sizes, options and rules decide what can be built and what it costs, and a reorder button over a SKU list cannot carry that.

Pricing depends on who is signed in

Each dealer account needs its own pricing over one catalog. Today that logic lives in a sales rep's head and a spreadsheet nobody fully trusts.

02— Capabilities

What the dealer portal does

Dealers configure, price and order

Dealers configure the product in the portal, see their price as they choose, and place the order, and the configurator only offers combinations your plant can build. Door Builder dealers configure, quote and reorder doors this way, each account scoped to its own orders.

Pricing per dealer account

Each account sees its own pricing over one catalog. NOMI trade users see designer pricing before GST (Australian sales tax) and team discounts, while retail buyers see standard pricing.

ERP and CRM integration

The portal can write each order into your ERP or CRM, so nobody re-keys it downstream. Which systems, and which side owns each field, are scoped in Diagnose; NOMI quotes and orders already sync two-way with Salesforce.

Staff can step in to help

Muebles Torga staff step into a dealer account to help and every action is still recorded, so supporting a dealer never means sharing a login.

03— Proof

Dealer portals running today

The Door Builder Canada storefront, showing a custom front door on a residential home.
Canada · United States

Door Builder

Custom doors, residential & commercial

Read case study
2.5 weeks → 4 min
Quote turnaround

Quotes that took Door Builder's sales team about two and a half weeks now take a dealer four minutes. Dealers design, price and order doors on their own, residential and commercial pricing applies by itself, and every order that comes in is a door the shop can actually build.

The Muebles Torga storefront: a headline over the category bar, an item count, and the first row of modular TV compositions.
Spain

Muebles Torga

Modular furniture systems

Read case study
−72%
Customer-service tickets

Customer-service tickets fell 72% once customers could no longer order Torga furniture parts that don't fit together. Dealers now manage their own orders, and when one needs help, Torga staff can step into the dealer's account to sort it out.

The NOMI storefront, showing the Gathering Desk styled in an interior setting.
Australia

NOMI

Luxury custom furniture

Read case study
Into the plans
Configured furniture, straight into architects’ drawings

Architects place NOMI's configured furniture straight into their building plans, and every trade quote lands in the sales pipeline without anyone typing it in again. Designers get trade pricing and saved projects; retail buyers get standard pricing, from the same configurator.

04— Method

How a dealer portal engagement runs

01

Diagnose · about a week, included

With your sales team, we map your dealer accounts, price lists, product rules and the systems each order has to reach, then write the spec. You see exactly what we will build before we start.

02

Build · quoted in Diagnose, inside your tier

Configurator, dealer pricing, portal, checkout and admin ship in parallel, with a reviewable demo every Friday on your own test site.

03

Operate & improve · after launch

Launched on your domain, then we stay on: new product lines, rules, prices and integrations, under the monthly fee of your tier. The code and data are yours.

05— FAQ

Questions buyers ask before they commit.

Yes, that is what the portal is for. Door Builder dealers configure, quote and reorder on their own, each account scoped to its own orders, and Muebles Torga staff can step into a dealer account when a dealer needs help.

Yes. In Diagnose, before anything is built, we scope which systems each order reaches, which side owns each field, and whether the sync runs one way or both ways. NOMI quotes and orders already sync two-way with Salesforce.

When your dealers reorder stocked SKUs from a price list with light options. Shopify's B2B features or BigCommerce B2B Edition will cost less and launch sooner, and we will say so in Diagnose. A dealer portal of your own earns its cost when each order has to be configured, priced by rules and checked against what your plant can build.

We publish our prices: a one-time Pilot, then build tiers priced in ranges, because a configurator that resizes the product within your fabrication rules and one that runs your whole sales operation are different jobs. Each build tier is a one-time setup plus a monthly fee for running and improving it. Pilot: $4,000 one-time, for your own product live in a working 3D configurator on your own site, priced, with the full fee credited to the build if you continue. Parametric: $20,000–$40,000 setup and $500–$1,500 a month, for any size the buyer types in, your fabrication rules, files for production, and a connection to your online store or ERP. Forge: from $50,000 setup and a monthly fee scoped with you, for your whole sales operation, from catalog to checkout, on a platform you own. For Parametric and Forge, Diagnose is included and ends with a quote inside your tier. The full channel typically ships in six weeks, and Diagnose sets the date for yours.

You own all of the source code, the platform framework included, and the data, with no license fee. It runs on Vercel and Neon in the region you choose, on your own accounts or on ours while we operate it.
06— Related

Related solutions

Industry · Door manufacturers

3D configurator development for door manufacturers

Doors are configured, not stocked: slab, lite, panel, hardware, finish, size. Your buyers and dealers price that catalog live, and production gets an order it can actually build.

Capability · Configure, price, quote

Custom CPQ software for manufacturers

Configure, price, quote. For a made-to-order manufacturer that means the buyer does all three in the browser, and what comes out is an order rather than a PDF.

Capability · ERP and CRM integration

3D configurator ERP and CRM integration

A configurator that does not reach your CRM, your ERP or your fulfillment partner has only moved the re-keying somewhere else. We wire it into the systems that already run the business.

08— Get in touch

Send us one product. See it live, priced, in a business day.

Fastest way to start

Book the 20-minute call for your free demo

Pick a time and you'll get a Google Meet invite. We agree on one of your products and its options, and within one business day you see it working on a private link. No slides and no sales pressure.

Book a 20-min call
Rather send details in writing?juan@sbfs.co

Goes straight to Juan, who usually replies within 24 hours. If we cannot take your project on, we will tell you fast.

Product briefemails juan directly

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