A second brand should not mean a second everything. One platform carries several storefronts, each with its own catalog, pricing and identity, and a new brand launches on what you already run.
Nafarú’s dining range, a separate brand and catalog on the platform built for Muebles Torga.
SBFS builds multi-brand commerce platforms for manufacturers who sell the same production capacity under more than one name. Nafarú launched as a second retail brand on the platform we had already built for Muebles Torga, with its own ranges, reference codes, pricing and identity, while the commerce, catalog and configurator layers stay shared, so a fix or a feature lands once and both storefronts get it.
Updated: Nov 2026
A retail brand and a trade brand, a regional brand, or an acquired range that still needs to read as its own storefront.
The same fix gets written twice, and the two storefronts answer the same customer question differently.
Customers should see a brand, not a skin over another shop: separate ranges, reference codes, pricing and identity.
Nafarú and Muebles Torga run on the same commerce and catalog layer, so a fix or a feature lands once instead of twice.
Separate ranges, reference codes, pricing and typography per brand, so each storefront reads as its own rather than as a variant.
The configurator and its compatibility rules are shared infrastructure; the option sets, geometry and materials belong to each brand.
Catalog, content and orders for both brands are managed from a single admin, so the storefronts are maintained as one system rather than as two.
Nafarú is a second retail brand for the group behind Muebles Torga, launched on the store SBFS had already built. Because the shop, the catalog and the configurator already existed, the work went into the brand itself, not into building a second store.
Customer-service tickets fell 72% once customers could no longer order Torga furniture parts that don't fit together. Dealers now manage their own orders, and when one needs help, Torga staff can step into the dealer's account to sort it out.
We map what is genuinely shared between your brands and what is not, model the catalogs, and write the spec. You see the split before anything is built.
The shared platform and the first storefront ship together, with a reviewable demo every Friday on your own test site.
Launched on your domains, then we stay on: new brands, product lines, rules and integrations, under the monthly fee of your tier. The code and data are yours.
Furniture sells on choices: wood, size, finish, legs and edge, and modular ranges add parts that do not fit together. Your buyers see every choice priced, and the ones you cannot build never reach the order.
Your dealers reorder constantly and should not need your sales team to do it. They need their own login, their own pricing, and a configurator that only offers what your plant can build.
Every proposal on your desk claims the same thing. Here is who builds them, the four questions that separate the builders, and where we stand on each.
Pick a time and you'll get a Google Meet invite. We agree on one of your products and its options, and within one business day you see it working on a private link. No slides and no sales pressure.
Book a 20-min callGoes straight to Juan, who usually replies within 24 hours. If we cannot take your project on, we will tell you fast.
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