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Decision · Choosing a builder

Who builds custom 3D product configurators, and how to choose.

Every proposal on your desk claims the same thing. Here is who builds them, the four questions that separate the builders, and where we stand on each.

The Door Builder Canada storefront, showing a custom front door on a residential home.

The storefront buyers land on. Every door in the catalog opens into the configurator.

The short answer

SBFS builds custom 3D product configurators for made-to-order manufacturers, at published prices from a $4,000 one-time Pilot, and Door Builder, NOMI and OrthoSolid run on them in production. Other custom builders include Salsita, Program-Ace and Smart Dato. To choose, ask four questions: do they model your manufacturing rules, do they ship the whole sales channel or a widget, who owns the code, and are the price and the date set before you commit?

Updated: Nov 2026

Pilot, one-time$4,000
Full channel launchSix weeks
Live demos11 industries
Code and dataYours
01— Fit

Other custom builders, and when they fit better

Salsita, for a vendor with its own products

Salsita, based in Prague with offices in Ostrava and Atlanta, sells its own 3D Configurator and Visual CPQ, and says each configurator is "purpose-built for the rules, workflows, and outputs your industry demands". It fits when you want custom work and a licensed product from one vendor (salsita.ai, read November 2, 2026).

Program-Ace, for real-time 3D in Unity

Program-Ace, headquartered in Nicosia, Cyprus, builds configurators in "Unity or WebGL" where the customer "places a valid, manufacturable order, wired straight into your pricing and ERP". It fits when you want the 3D built in Unity (program-ace.com, read November 2, 2026).

Smart Dato, for European B2B companies

Smart Dato builds "browser-based 3D product configurators" for "European B2B companies", with data flowing "to your ERP, CRM, or production system" and a prototype typically in 4 to 8 weeks; its site is in English, German and Italian. It fits when you want a prototype to judge before the full build (smart-dato.com, read November 2, 2026).

02— Capabilities

Four questions to ask any builder

Can they model what you can actually build?

Option rules should mirror manufacturing constraints. Door Builder configures against what the shop floor can route, so every quote is one the shop can build.

Do they ship a channel or a widget?

Catalog, configurator, cart and checkout, customer portal and admin should ship together. A configurator bolted onto a request-a-quote form still ends in a quote form.

Who owns the code and the data?

You should own the source code and the data, with no license or per-seat fee. Ours, the platform framework included, can live in your GitHub or GitLab and run on your cloud accounts from the start, or on ours while we operate it.

Are the price and the date set up front?

They should be, once the rules are mapped. Our prices are published, from a $4,000 one-time Pilot on your own site to $50,000 and up for the full channel, with a monthly fee on each build tier, and Diagnose, which is included, ends in a quote inside your tier and a date.

03— Proof

What has SBFS built that runs in production?

The Door Builder Canada storefront, showing a custom front door on a residential home.
Canada · United States

Door Builder

Custom doors, residential & commercial

Read case study
2.5 weeks → 4 min
Quote turnaround

Quotes that took Door Builder's sales team about two and a half weeks now take a dealer four minutes. Dealers design, price and order doors on their own, residential and commercial pricing applies by itself, and every order that comes in is a door the shop can actually build.

The NOMI storefront, showing the Gathering Desk styled in an interior setting.
Australia

NOMI

Luxury custom furniture

Read case study
Into the plans
Configured furniture, straight into architects’ drawings

Architects place NOMI's configured furniture straight into their building plans, and every trade quote lands in the sales pipeline without anyone typing it in again. Designers get trade pricing and saved projects; retail buyers get standard pricing, from the same configurator.

The OrthoSolid CARPI product page, showing 3D-printed wrist and hand orthoses worn by patients.
Europe

OrthoSolid

3D-printed custom braces

Read case study
Scan → print
Custom brace, designed by the clinician

Clinicians and distributors design custom 3D-printed wrist, hand and finger braces themselves, and each order goes straight to manufacturing, in five languages. No paperwork between the clinic and the printer.

04— Method

How an engagement runs

01

Diagnose · about a week, included

We model your catalog, your option rules and your pricing tiers with your own team, then write the spec. You see exactly what we will build before we start.

02

Build · quoted in Diagnose, inside your tier

Configurator, pricing, checkout, portal and admin ship in parallel, with a reviewable demo every Friday on your own test site.

03

Operate & improve · after launch

Launched on your domain, then we stay on: new product lines, rules, prices and integrations, under the monthly fee of your tier. The code and data are yours.

05— FAQ

Questions buyers ask before they commit.

Salsita, Program-Ace and Smart Dato also build them to order, each described above from its own site. If your catalog fits a template, a SaaS tool such as Zakeke, ShapeDiver or Expivi can be the faster start: sbfs.co/compare/custom-vs-saas-configurators sets them side by side, and sbfs.co/blog/threekit-alternatives sorts the field by the job each tool does. Compare any of them on the four questions above and on what is already running in production.

We publish our prices: a one-time Pilot, then build tiers priced in ranges, because a configurator that resizes the product within your fabrication rules and one that runs your whole sales operation are different jobs. Each build tier is a one-time setup plus a monthly fee for running and improving it. Pilot: $4,000 one-time, for your own product live in a working 3D configurator on your own site, priced, with the full fee credited to the build if you continue. Parametric: $20,000–$40,000 setup and $500–$1,500 a month, for any size the buyer types in, your fabrication rules, files for production, and a connection to your online store or ERP. Forge: from $50,000 setup and a monthly fee scoped with you, for your whole sales operation, from catalog to checkout, on a platform you own. For Parametric and Forge, Diagnose is included and ends with a quote inside your tier.

During Diagnose, if we conclude SBFS is not the right fit, we say so and refer you to teams that are better positioned. You pay nothing for that, because Diagnose is included.

You do: all of the source code, the platform framework included, and the data, with no license or per-seat fee. The repository can live in your GitHub or GitLab.

We stay on to operate and improve it: new product lines, rules, prices and integrations, under the monthly fee of your tier. If you would rather run it yourselves, the code and data are yours.

Five at a time, deliberately. SBFS S.A.S. is one senior engineer working with AI, based in Cali, Colombia: Juan scopes the project, writes the code and is on the call when something breaks.
06— Related

Related solutions

Decision · Build or buy

Custom configurator or SaaS configurator?

A subscription configurator is faster to start and fine for a catalog of fixed products. The question is whether your rules, your pricing and your portal are the product.

Capability · Configure, price, quote

Custom CPQ software for manufacturers

Configure, price, quote. For a made-to-order manufacturer that means the buyer does all three in the browser, and what comes out is an order rather than a PDF.

08— Get in touch

Send us one product. See it live, priced, in a business day.

Fastest way to start

Book the 20-minute call for your free demo

Pick a time and you'll get a Google Meet invite. We agree on one of your products and its options, and within one business day you see it working on a private link. No slides and no sales pressure.

Book a 20-min call
Rather send details in writing?juan@sbfs.co

Goes straight to Juan, who usually replies within 24 hours. If we cannot take your project on, we will tell you fast.

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