— Spain

Muebles Torga

Visual compatibility rules stopped impossible orders before they happened — support load dropped 72%.

−72%

Customer-service tickets

Modular furniture systems

The Muebles Torga storefront: a headline over the category bar, a 227-item count, and the first row of modular TV compositions. — The storefront a customer lands on — one category bar over 227 configurable pieces.

−72%

Customer-service tickets

Impossible combinations shipped

Scoped

Manager impersonation

— The challenge

The problem

Torga's modular furniture is powerful but hard to reason about: the wrong combination of parts simply doesn't fit together. Customers ordered incompatible pieces, and every mistake turned into a support ticket, a return, or a re-order.

— What we built

The solution

Visual compatibility rules

The configurator only lets customers combine parts that actually fit — incompatible options are blocked visually, in real time, before checkout.

A B2B dealer portal

Dealers manage their own configurations and orders, with scoped manager impersonation so staff can step into an account to help without losing the audit trail.

One platform, quote to order

Configuration, pricing, and ordering live in a single flow on Next.js and Postgres — no spreadsheet hand-offs.

— The product

What shipped

The Muebles Torga TV-composition category, listing configurable modules with reference codes and prices. — Compatibility rules run behind this grid: only combinations that physically fit are offered.

— The outcome

What changed

By making impossible orders impossible to place, Torga cut customer-service tickets by 72% — the configurator absorbed the questions that used to land in the support inbox.

Next.jsThree.jstRPCPostgresVercel

— Related reading

The thinking behind it

Mass Customization, Thirty Years On: The Operating Model Behind Profitable Personalization

Read

Mass customization was promised in 1993 and mostly failed for two decades. The constraints that broke it — no customer interface, no captured product rules, rigid production — have now fallen. Here is the operating model manufacturers use to make personalization profitable.

6 min read

The Business Case for 3D Product Configurators: What the Data Says

Read

B2B buyers now expect to self-serve, visualize, and price complex products online. Here is the published evidence on what 3D product configurators change — conversion, quote accuracy, and sales cycles — for manufacturers of configurable products.

6 min read

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