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Spain
Nafarú
A second brand, live in six weeks because the platform underneath was already built.
Modular furniture (second retail brand)
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Nafarú’s dining range, a separate brand and catalog on the platform built for Muebles Torga.
Results
- 6 weeksBrief to live storefront
- 2 brandsOne shared platform
- Per-brandCatalog, pricing & identity
— The challenge
The problem
Launching a second retail brand normally means a second everything: another storefront, another catalog, another checkout, another set of configurator rules to maintain in parallel. The group wanted Nafarú on sale quickly, without doubling the work of running two shops.
— What we built
The solution
01
One platform, two brands
Nafarú runs on the same commerce and catalog layer as Muebles Torga, so a fix or a feature lands once and both storefronts get it, instead of two codebases drifting apart.
02
Brand fit, not a rebuild
The six weeks went into identity, typography, and the catalog itself (the parts that actually differ between brands) rather than rebuilding shop features that already worked.
03
Its own catalog and pricing
Separate ranges, reference codes, and pricing per brand, so Nafarú reads as its own storefront to a customer rather than a skin over another shop.
— The outcome
What changed
The platform built for Muebles Torga carried a second brand without a second build: Nafarú launched with its own identity, catalog, and pricing in six weeks, and both storefronts are maintained as one system rather than two.
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