— Spain

Nafarú

A second brand, live in six weeks — because the platform underneath was already built.

6 weeks

Brief to live storefront

Modular furniture — second retail brand

The Nafarú dining-table category, showing made-to-measure tables with reference codes and prices. — Nafarú’s dining range — a separate brand and catalog on the platform built for Muebles Torga.

6 weeks

Brief to live storefront

2 brands

One shared platform

Per-brand

Catalog, pricing & identity

— The challenge

The problem

Launching a second retail brand normally means a second everything: another storefront, another catalog, another checkout, another set of configurator rules to maintain in parallel. The group wanted Nafarú in market quickly, without doubling the surface their team had to run.

— What we built

The solution

One platform, two brands

Nafarú runs on the same commerce and catalog layer as Muebles Torga, so a fix or a feature lands once and both storefronts get it — instead of two codebases drifting apart.

Brand fit, not a rebuild

The six weeks went into identity, typography, and the catalog itself — the parts that actually differ between brands — rather than re-implementing commerce primitives that already worked.

Its own catalog and pricing

Separate ranges, reference codes, and pricing per brand, so Nafarú reads as its own storefront to a customer rather than a skin over another shop.

— The outcome

What changed

The platform built for Muebles Torga carried a second brand without a second build: Nafarú launched with its own identity, catalog, and pricing in six weeks, and both storefronts are maintained as one system rather than two.

Next.jsThree.jsPostgresVercel

— Related reading

The thinking behind it

One System or Seven: What a Unified Platform Looks Like for Custom-Product Manufacturers

Read

The typical custom manufacturer runs a website builder, a configurator SaaS, a quoting tool, spreadsheets for production, and accounting software — glued together by re-typing. Here is the capability map of a unified platform, and the integration tax it eliminates.

6 min read

Mass Customization, Thirty Years On: The Operating Model Behind Profitable Personalization

Read

Mass customization was promised in 1993 and mostly failed for two decades. The constraints that broke it — no customer interface, no captured product rules, rigid production — have now fallen. Here is the operating model manufacturers use to make personalization profitable.

6 min read

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