Nafarú
A second brand, live in six weeks because the store underneath was already built.
Modular furniture (second retail brand)
Get a free demo with your own product
Nafarú’s dining range, a separate brand and catalog on the platform built for Muebles Torga.
- 6 weeksBrief to live storefront
- 2 brandsOne shared store
- Per-brandCatalog, pricing & identity
The problem
Launching a second retail brand normally means building everything twice: another storefront, another catalog, another checkout, another set of product rules to keep up to date.
The group wanted Nafarú on sale quickly, without doubling the cost and the effort of running two shops.
The solution
One store, two brands
Nafarú runs on the same store as Muebles Torga, so an improvement is made once and both brands get it, instead of two shops slowly drifting apart.
Time spent on the brand, not the build
The six weeks went into identity, typography and the catalog itself (the parts that make a brand different) rather than rebuilding shop features that already worked.
Its own catalog and pricing
Separate ranges, reference codes and prices per brand, so Nafarú reads as its own store to a customer, not as a copy of another one.
What changed
The store built for Muebles Torga carried a second brand without a second build: Nafarú launched with its own identity, catalog and pricing in six weeks.
Both storefronts are maintained as one system rather than two.
Team by team
Marketing
A new brand reached customers in six weeks, with its own look, catalog and pricing, instead of a second store built from scratch.
Sales
Each brand sells its own ranges at its own prices, so Nafarú reads to a customer as a store in its own right.
Operations
Both storefronts run as one system: an improvement made once reaches both brands, so running two shops does not double the work.
Building something configurable?
Want this for your product? We set up a live demo of it, free. If you go ahead, we run the real one and keep it current. Tell us what you make.