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Articles on B2B e-commerce for manufacturers of configurable products: selling direct, dealer portals, and configurators that load fast on mobile.
Your dealers reorder constantly and should not need your sales team to do it. They need their own login, their own pricing and their own order history.
A 3D configurator is usually the heaviest page on a manufacturer’s website, and buyers judge it before the model appears. What the research says slow pages cost, the Core Web Vitals to hit, and the glTF, Draco and KTX2 stack that keeps a configurator fast on a phone.
For manufacturers selling through dealers, every configured order is typed in several times before it reaches the factory. What B2B buyer research and a measured Deloitte case show about dealer portals, and what a portal for configurable products has to do.
US B2B e-commerce is heading toward $3 trillion and a quarter of all B2B sales. For manufacturers of configurable products, the question has shifted from whether to sell digitally to how to do it without breaking the dealer channel that built the business.